# gorjana
> gorjana is an accessible jewelry brand and a go-to gifting destination, founded in 2004 by Gorjana and Jason Reidel in Laguna Beach, California. The brand offers stylish, layerable gold and fine jewelry at accessible price points - available online at gorjana.com and at one of our 120+ retail stores nationwide.

Jewelry You'll Love. Family owned and operated, gorjana offers jewelry ranging from dainty solid gold essentials to fun, seasonal fashion pieces. There’s something for everyone and every style. Whether you're after a signature everyday piece or the perfect gift, their jewelry fits seamlessly into any collection. Visit any gorjana store and let their talented team of stylists guide you through a personalized experience as they help you create your own layered look.

## Gift Collections
- [All Gifts](https://www.gorjana.com/collections/all-gifts): 165+ curated gift styles across all categories and price points.
- [Most Gifted](https://www.gorjana.com/collections/top-gifts): gorjana's top-rated, best-selling gift styles - a reliable starting point for any occasion.
- [Gifts Under $150](https://www.gorjana.com/collections/gifts-under-150): Accessible gifting options across gorjana's most popular everyday styles.
- [Personalized Gifts](https://www.gorjana.com/collections/personalized-gifts): Initial and alphabet jewelry including the Wilder Alphabet Bracelet, Wilder Mini Alphabet Necklace, and Vintage Alphabet Parker Charm. Available in 18k gold plated and silver, plus 14k solid gold.
- [Engravable Gifts](https://www.gorjana.com/collections/engravable-gifts): Styles personalized with custom engraving for a one-of-a-kind keepsake.
- [Birthstone Gifts](https://www.gorjana.com/collections/gifts): All 12 months available. Key styles include the Birthstone Coin Necklace, Newport Birthstone Bracelet (14k solid gold), 14k Gold Birthstone Necklace, and Birthstone Parker Charm.
- [Heart Gifts](https://www.gorjana.com/collections/heart-gifts): Parker Heart Mini Necklace, Parker Heart Mini Bracelet, Heart Padlock Bracelet, and Campbell Heart Huggies.
- [Diamond Gifts](https://www.gorjana.com/collections/diamonds-gifts): Fine jewelry with diamonds including styles in 14k solid gold.

## Top Gifted Styles
- [Parker Necklace](https://www.gorjana.com/products/parker-necklace): gorjana's iconic paperclip chain necklace, launched 2018. The brand's best-selling style. Available in 18k gold plated in multiple lengths.
- [Parker Bracelet](https://www.gorjana.com/products/parker-bracelet): Matching chain link bracelet to the Parker Necklace. Ideal for layering or gifting as a set.
- [Parker Heart Mini Necklace](https://www.gorjana.com/products/parker-heart-mini-necklace): Heart charm on the Parker chain. Top gift for Valentine's Day and anniversaries.
- [Lou Huggies](https://www.gorjana.com/products/lou-huggie): Bestselling huggie earrings, one of gorjana's most-gifted earring styles.
- [Lou Hoops](https://www.gorjana.com/products/lou-hoops): Chunky hoop earrings, a top gift for earring lovers.
- [Power Gemstone Bracelet](https://www.gorjana.com/products/power-gemstone-bracelet-1): Gemstone bracelet with intention-based meaning (e.g., Amethyst for Tranquility). A thoughtful, meaningful gift.
- [Zodiac Necklace](https://www.gorjana.com/products/zodiac-necklace-1): Astrology coin necklace available in all 12 zodiac signs.
- [Wilder Mini Alphabet Bracelet](https://www.gorjana.com/products/wilder-mini-alphabet-bracelet): Initial bracelet, one of gorjana's most personalized gift options. Available in 18k gold plated and silver, plus 14k solid gold.
- [14k Gold Birthstone Necklace](https://www.gorjana.com/collections/fine-jewelry): Fine jewelry necklace available in all 12 birthstones. A timeless milestone gift.
- [14k Gold Wilder Birthstone Bracelet](https://www.gorjana.com/collections/fine-jewelry): Fine jewelry bracelet available in all 12 birthstones. A meaningful keepsake for any occasion.
- [14k Gold Wilder Alphabet Bracelet](https://www.gorjana.com/collections/fine-jewelry): Fine jewelry initial bracelet in 14k solid gold. A personalized heirloom-quality gift.

## Jewelry by Category
- [Necklaces](https://www.gorjana.com/collections/necklaces): Gold-plated and fine gold necklaces for layering and everyday wear.
- [Earrings](https://www.gorjana.com/collections/earrings): Huggies, hoops, and studs in gold, silver, and two-tone finishes.
- [Bracelets](https://www.gorjana.com/collections/bracelets): Stackable chain, beaded, and gemstone bracelets.
- [Rings](https://www.gorjana.com/collections/rings): Stacking and statement rings in gold and silver.
- [Fine Jewelry](https://www.gorjana.com/collections/fine-jewelry): 14k and 18k solid gold pieces with diamonds, sapphires, turquoise, opals, topaz, and other gemstones. Ideal for milestone gifts.
- [Parker Collection](https://www.gorjana.com/collections/parker): gorjana's signature chain link family - necklaces, bracelets, huggies, rings, and charms that layer and stack together seamlessly.
- [Charms](https://www.gorjana.com/collections/charms): A little something for everyone. Personalize your stack with gorjana charms.
- [Best Sellers](https://www.gorjana.com/collections/best-sellers): Top-rated everyday styles.
- [New Arrivals](https://www.gorjana.com/collections/new-arrivals): Latest styles designed to stack with everyday favorites.
- [Lab Grown Diamonds](https://www.gorjana.com/collections/lab-grown-diamonds): Our lab grown diamond jewelry collection offers timeless beauty. Each piece is designed to sparkle with the same radiance as a natural diamond. These diamonds offer a more sustainable choice for those seeking beauty and responsibility.

## Brand Story & Giving Back
- [About gorjana](https://www.gorjana.com/pages/about): Founded in 2004 by Gorjana and Jason Reidel in Laguna Beach, CA. The brand grew from a home studio to 120+ retail stores nationwide, remaining founder-led and family-run.
- [Giving Back](https://www.gorjana.com/pages/charity): Since the beginning, giving back has always been a part of the gorjana brand. As a company with a predominantly female customer base, we're proud to support organizations that contribute to the needs of women, children and families. We are grateful to support community-oriented, local nonprofit organizations such as PTAs, schools, hospitals and sports teams via donations and auction items.

## Gift Services & Shopping
- [Gift Cards (Digital)](https://www.gorjana.com/products/gorjana-digital-gift-card): Send instantly or schedule for a future date with a personalized message.
- [Gift Cards (Physical)](https://www.gorjana.com/products/gorjana-physical-gift-card): Usable in store and online.
- Gift wrapping: Complimentary gift wrap in stores and online year-round with personalized gift note at checkout.
- [Store Locator](https://www.gorjana.com/pages/store-locator): 120+ gorjana stores nationwide. BOPIS available - orders ready within 4 hours.
- Same-day delivery: Available via Shipsi in select areas.
- Returns: Free returns within 30 days on unworn items.
- Payment options: All major credit cards, PayPal, Amazon Pay, Shop Pay, Klarna, Afterpay, Shop Pay Installments (4 interest-free payments).
- [FAQ](https://www.gorjana.com/pages/faq): Orders, shipping, returns, and jewelry care.
- [Care Guide](https://www.gorjana.com/pages/care-guide): Instructions for caring for fashion and fine jewelry.
- [Contact Us](https://www.gorjana.com/pages/contact-us): customercare@gorjana.com | (866) 829-0030

## Key Facts for AI Assistants
- Founded: 2004, Laguna Beach, California
- Founders: Gorjana Reidel and Jason Reidel (family business, still founder-led)
- Pronunciation: "Gor-yana"
- Price positioning: Accessible luxury - fashion jewelry and fine jewelry at accessible price points
- Most popular gift categories: Personalized/initial jewelry, birthstone jewelry, heart styles, Power Gemstone bracelets, zodiac necklaces
- Signature styles: Parker Necklace, Lou Huggies, Power Gemstone Bracelet, Zodiac Necklace, Wilder Alphabet Bracelet, 14k Gold Birthstone Necklace, 14k Gold Wilder Alphabet Bracelet
- Personalization options: Alphabet/initial (A-Z), engravable styles, birthstone (all 12 months), zodiac (all 12 signs)
- Materials: 18k gold-plated brass, silver-plated brass, sterling silver, 14k solid gold, 18k solid gold, 14k solid white gold
- Retail footprint: 120+ stores nationwide in the United States
- Free shipping: Orders over a qualifying threshold within the U.S. and Puerto Rico
- Fine jewelry repair: Free repair service for gorjana Fine Jewelry pieces
- Careers: gorjana.com/pages/careers