Our Journey

Our journey began almost twenty years ago, and has been marked by passion, drive and a whole lot of faith. We're so grateful to share this dynamic story with each and every one of our customers - it begins and ends with you.

Side by side photos of gorjana founders, Gorjana and Jason Reidel through the years.


Our story begins in 2004, when Gorjana and Jason Reidel founded gorjana on their apartment floor in Laguna Beach, California.

During their first year, the couple hit the road with samples in tow and drove a collective 50,000 miles to sell the first collection.

They fulfilled initial orders from their apartment floor, and worked the national trade show circuit as a team of two.

Image of gorjana's first studio.


In 2007, gorjana's expedited growth afforded the couple the opportunity to expand out of their home and into a studio in Laguna Canyon, which eventually housed our fulfillment space and growing team.

Image of first gorjana retail store in Laguna Beach


Almost a decade after we opened the studio the opportunity presented itself to open a retail store - about a mile away from the our studio, on the corner of Ocean and Beach, in downtown Laguna.

exterior image of gorjana's first east coast store in New York City


Encouraged by the success of the first store in Laguna, we set out to expand gorjana's retail footprint by opening our first store on the opposite coast, in New York.

A gold chain link necklace and gold link huggies.


The best-selling Parker Necklace makes its debut. Loved by customers and celebrities alike, the necklace has since inspired an expanded collection featuring various chain link styles and 14k designs.

Image of woman smiling wearing fine jewelry

2019 - 2021

We developed and expanded our first fine jewelry collection, comprised of timeless favorites featuring a range of materials: classic diamonds, 14K gold, sapphires, turquoise, opals, topaz, and other precious gemstones.

Diamond necklace and tennis bracelet. Featuring the diamond melbourne collection


The Melbourne collection is released featuring a timeless diamond tennis bracelet and diamond row statement necklace.

A map highlighting every state where a gorjana retail store is located.


Today, we continue to meet our customers where they are, opening retail stores nationwide.

We look forward to meeting you - find a gorjana store near you and connect with one of our incredible stylists.

Store Locator
  • Fine Jewelry

    A collection of timeless 14k designs featuring diamonds, opals, sapphires, emeralds and more.

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  • Fashion Jewelry

    A collection of modern 18k gold plated pieces designed to layer.

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Giving Back

Your support has allowed us the privilege to partner with a number of national and local communities and non profit organizations nationwide.

It is with sincere gratitude that we get to participate with these charities, amplify their messages and support their efforts in serving those in need.

Learn More