Continue Shopping

charity & donations

gorjana gives back

Virtual Shopping Parties

Now more than ever, we want to support you and your communities.
We invite you to host a virtual Gorjana Gives Back event with us.

Similar to our in-store shopping parties, 19% of all proceeds from purchases made on (via a custom link) will directly benefit a cause of your choice.

auctions & events

Charity Donations

We create a custom package to help support your organization through a silent or live auction, raffle, or jewelry pull.

Giving back has always been of major interest to Gorjana, her family, and the company’s 100+ employees. We are proud and honored to support charitable organizations and communities large and small, nationwide.

giving back


In 2008, when the economy collapsed, brand founders Jason and Gorjana Reidel collaborated on the idea of giving back to those in need and decided that rather than spend money on holiday gifts for wholesale & marketing partners, to instead donate money to the NYC & LA Rescue Missions.