A note from our founders
From day one, we've focused on staying true to who we are—not just as founders, but as a family.
We believe in adaptability, because business (and life) is full of surprises. We value authenticity, because we’d rather be real than perfect. And we don’t shy away from hard work, because nothing great comes easy.
We also don't take ourselves too seriously - we get the job done, but enjoy the ride. As a family business, we care—about the work, about each other, and about keeping things meaningful and valuable to our employees and customers.
Jason & Gorjana Reidel, Co-Founders
Our Story
Our journey began over twenty years ago, and has been marked by passion, drive and a whole lot of faith. We're so
grateful to share this dynamic story with each and every one of our customers - it begins and ends with you.
2004
Gorjana and Jason Reidel founded gorjana on their apartment floor in Laguna Beach, California.
2007
gorjana's expedited growth afforded the couple the opportunity to expand out of their home and into a studio in Laguna Canyon.
2016
We opened our first retail store - about a mile away from our studio, on the corner of Ocean and Beach, in downtown Laguna.
2017
We set out to expand gorjana's retail footprint by opening our first store on the opposite coast, in New York.
2018
The best-selling Parker Necklace makes its debut.
2019
We developed and expanded our first fine jewelry collection, comprised of timeless favorites featuring a range of materials: classic diamonds, 14K gold, sapphires, turquoise, opals, topaz, and other precious gemstones.
Today
Today, we continue to meet our customers where they are, opening retail stores nationwide.
gorjana Gives Back
Your support has allowed us the privilege to partner with a number of national
and local communities and non profit organizations.
It is with sincere gratitude that we get to participate with our partner charity organizations, amplify their messages and support their efforts in serving those in need.
Community
As co-founders, parents and members of the Laguna Beach community, we’ve always valued community and the power of paying it forward.
Since the beginning, giving back has always been a part of the gorjana brand. As a company with a predominantly female customer base, we're proud to support organizations that contribute to the needs of women, children and families. We are grateful to support community-oriented, local nonprofit organizations such as PTAs, schools, hospitals and sports teams via donations and auction items.
If you are ever interested in an auction item or donation for your nonprofit, please fill out our Donation Request Form. While we do our best to support as many nonprofits as we can, please understand that filling out the below form does not guarantee a donation. If you are a donation recipient, our marketing team will contact you directly via email.
Request A Donation
Giving Back
We feel privileged to work with organizations that look to bring more awareness, attention and action to worthy causes that directly affect so many of our customers, communities and team members around the world.
In collaboration with our generous customers, our team actively supports The Breast Cancer Research Foundation, Baby2Baby, Dress For Success, Toys For Tots and Kids In Need Foundation.
Visit Us
